Reach New Clients Through Your Community Presence
Use this guide to assist in reaching new clients and engaging with existing clients through your community presence.
Use this guide to assist in reaching new clients and engaging with existing clients through your community presence.
When was the last time you and your team joined together around a cause, served the community or just congratulated a local team on a successful season? Having a community presence is about engaging with the people in your community and being deliberate about serving your neighbors. Community presence comes in many forms including talking to people on social media, volunteering at local events, making charitable contributions or having relationships with people who align with your values.
A strong focus on community engagement can be a key driver to growth in the overall success of a company. Companies often uphold the four p’s as part of their business strategy – product, price, placement and promotion. A successful company also considers a fifth p: purpose. Without purpose, often found within your local community, you may overlook an important opportunity to grow your business and strengthen your team by positively impacting your community as a whole.
Allowing yourself and your team to focus on making an impact within the community is a tremendous way to give your employees something of great purpose and value, outside of the office.
For your presence to be meaningful and valuable to your community, you must take action and demonstrate that you really care about your commitment to a community. Talk is cheap, but your actions can speak volumes.
Along with fulfilling a higher purpose, establishing your community presence is a powerful way to create a client base that trusts you. With all the busyness that comes with growing a company and serving clients well, companies often forget about engaging with their local community base. Community presence not only helps you engage with people in your community, but helps build a strong foundation your business and your team can grow on. A larger presence in the community dramatically increases your firm’s positive brand influence and strengthens awareness for you and your team in the community.
If you are looking for more ways to get involved, or you’re looking for another community to be a part of, here are a few simple ideas:
Your website should be designed and built to guide your visitors to the most important elements first. Most visitors to financial firm websites will visit the team page, so have a link in the navigation and in a prominent space on the homepage. A good website will blend what visitors want with what the firm wants them to know.
There is certainly an initial and ongoing time investment when running a healthy website. Creating all the copy, finding the right design and updating the website can take time.
Download our simple website guide with three levels of expertise laid out so you can take a step by step approach to growth on your website.
Make sure your potential clients can find your company and your website through search engine optimization (SEO). By following best practices and creating custom content, you can capture your audience’s attention and create a more successful website.
The metrics and measurements of a successful website will depend on your company and your needs. What’s most important to you?
When it comes to websites, most people get hung up on the look and feel. The look and feel are important, but below are three core ideas that will help keep your website exceptional and relevant.
Staying compliant is vital to protect you and your company’s reputation. Take care to avoid language in your emails that sounds promissory or misleading. Use clear, accessible language in every email. These quick steps can help you establish a system of checks within your firm.